Creator Connect ran a TikTok campaign to reintroduce Mumford & Sons’ ‘White Blank Page’ to a new generation of listeners. Just 8 carefully placed creators drove 702K views and a 7.1% engagement rate — proving that the right creative brief can bring an all-time classic back into cultural conversation on platform.

Creator Connect supported Tre Reynolds’ ‘Don’t Go’ across the full release cycle — from pre-release community building through to post-launch activation. Working through micro activations and artist community pages, the campaign delivered 122 videos, 2.0M views, and a 270% increase in sound creates, driving genuine fan-led momentum for the Disorder Group release.

Creator Connect ran a full-funnel TikTok campaign for Joss Dean’s ‘Was I Loved?’, combining micro creator activations, a macro placement, fan page management, and paid spend. The multi-channel approach drove 1.6M views across 42 videos and a 2,830% increase in sound creates — one of the strongest sound growth results across any campaign in our portfolio, delivered for Material Music.

Creator Connect ran a TikTok music-first influencer campaign for Mulaa Joans’ ‘Love Better’, delivering 2M views across just 18 videos — one of the most view-efficient campaigns in our portfolio. A carefully cast mix of micro, macro and mega creators delivered a 6.1% engagement rate, driving strong organic momentum for the Atlantic Records release.

Creator Connect ran a TikTok influencer campaign for David Guetta’s ‘Gone Gone Gone’ featuring Teddy Swims and Tones and I — a track that hit #11 in the UK and reached #1 on Billboard’s Dance/Mix Show Airplay chart. Across just 12 videos, the campaign delivered 2M views and a 6.5% engagement rate, driving platform momentum for one of Atlantic Records’ biggest dance releases of 2025

Creator Connect ran a TikTok influencer campaign for Charli XCX’s ‘Dying For You’, taken from her Wuthering Heights companion album — her third consecutive UK #1 record. Across 14 dance creatives, the campaign drove 6.3M views, a 7.49% engagement rate, and a 543% increase in sound creates — contributing to the track’s Top 40 UK chart placement.