Creator Connect ran a multi-brief influencer campaign for Bella Kay’s ‘iloveitiloveitiloveit’, deploying relatable creatives across a range of TikTok creators. Three distinct briefs drove organic reach — from food-obsession POV hooks to love-list formats and photo-slide edits built around the track’s standout lyrics. The result: 24.9M views, 8.24% engagement, and a record that reached #2 in the Official Chart UK Top 40.

Creator Connect ran an influencer campaign for Sam Fender and Olivia Dean’s ‘Rein Me In’ — a track that went on to hit #1 in the UK and win the Brit Award for Song of the Year. Targeting the track’s emotional self-sabotage theme, creatives drove exceptional engagement across TikTok, delivering 13.9M views and a 10.85% engagement rate across just 23 videos.